The world’s second-largest bricks-and-mortar retailer, Carrefour has had a presence in North Africa for almost two decades and is now expanding into sub-Saharan markets. It utilises franchisees, some of which are joint ventures, to operate its stores in Africa, creating a patchwork of retail strategies – some of which have been more successful than others.
This Retailer Profile provides a detailed analysis of Carrefour’s operations in the eight African markets where it currently has stores (Algeria, Egypt, Cameroon, Côte d’Ivoire, Kenya, Morocco, Senegal, and Tunisia), covering its
- Historical development
- Franchisees
- Management
- Banners
- Financial performance
- Strategy
- Key markets
- Future prospects
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Chapter | Page | |
1 | OPERATIONS | 7 |
Company history | 7 | |
Ownership | 10 | |
Management | 12 | |
Franchisees | 14 | |
Geographic coverage | 17 | |
2 | BANNERS | 19 |
Carrefour | 19 | |
Supeco | 23 | |
Carrefour Market | 24 | |
Carrefour City/Express | 29 | |
Atacadão | 30 | |
3 | STRATEGY | 32 |
Growth | 32 | |
Private label | 34 | |
Pricing and procurement | 37 | |
Merchandising | 42 | |
SWOT analysis | 44 | |
4 | KEY INTERNATIONAL MARKETS | 47 |
Tunisia | 47 | |
Egypt | 53 | |
Morocco | 55 | |
Kenya | 58 | |
Côte d’Ivoire | 65 | |
5 | OUTLOOK | 76 |
6 | FUTURE PROSPECTS | 79 |
7 | CONTACTS | 81 |
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Carrefour Retailer Profile (Full report – Pdf)
700€
Key info
- Date: March / 2019
- Countries covered:
- Industry:
- Format: Pdf
- Type: Report
- Pages: 82
- KeyWords: algeria / Kenya / Cameroon / Cote d'Ivoire / Egypt / Morocco / Senegal / Tunisia / Retail / Supermarket
Research team
damian.shore@sagaciresearch.com