The world’s second-largest bricks-and-mortar retailer, Carrefour has had a presence in North Africa for almost two decades and is now expanding into sub-Saharan markets. It utilises franchisees, some of which are joint ventures, to operate its stores in Africa, creating a patchwork of retail strategies – some of which have been more successful than others.
This Retailer Profile provides a detailed analysis of Carrefour’s operations in the eight African markets where it currently has stores (Algeria, Egypt, Cameroon, Côte d’Ivoire, Kenya, Morocco, Senegal, and Tunisia), covering its
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Carrefour Retailer Profile (Full report – Pdf)