The world’s second-largest bricks-and-mortar retailer, Carrefour has had a presence in North Africa for almost two decades and is now expanding into sub-Saharan markets. It utilises franchisees, some of which are joint ventures, to operate its stores in Africa, creating a patchwork of retail strategies – some of which have been more successful than others.

This Retailer Profile provides a detailed analysis of Carrefour’s operations in the eight African markets where it currently has stores (Algeria, Egypt, Cameroon, Côte d’Ivoire, Kenya, Morocco, Senegal, and Tunisia), covering its

  • Historical development
  • Franchisees
  • Management
  • Banners
  • Financial performance
  • Strategy
  • Key markets
  • Future prospects

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Description

This Retailer Profile analyses the operations, strategy, and future prospects of Carrefour in the eight African markets where it currently has stores.

Table of contents

 

Chapter Page
1 OPERATIONS 7
Company history 7
Ownership 10
Management 12
Franchisees 14
Geographic coverage 17
2 BANNERS 19
Carrefour 19
Supeco 23
Carrefour Market 24
Carrefour City/Express 29
Atacadão 30
3 STRATEGY 32
Growth 32
Private label 34
Pricing and procurement 37
Merchandising 42
SWOT analysis 44
4 KEY INTERNATIONAL MARKETS 47
Tunisia 47
Egypt 53
Morocco 55
Kenya 58
Côte d’Ivoire 65
5 OUTLOOK 76
6 FUTURE PROSPECTS 79
7 CONTACTS 81

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Carrefour Retailer Profile (Full report – Pdf)

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Key info

  • Date: March /  2019
  • Countries covered: 
    • Industry: 
      • Format: Pdf
      • Type: Report
      • Pages: 82
      • KeyWords: algeria / Kenya / Cameroon / Cote d'Ivoire / Egypt / Morocco / Senegal / Tunisia / Retail / Supermarket

      Research team

      damian.shore@sagaciresearch.com