Compagnie de Distribution de Côte d’Ivoire (CDCI) is the largest chain of grocery retailers in Côte d’Ivoire in terms of store numbers and ranks second in terms of sales, behind Prosuma. It has expanded steadily since it was acquired by Lebanon-born businessman Yasser Ezzedine, a veteran of the Ivorian retail scene, from Unilever in 2002. It currently operates 151 outlets under three banners – King Cash, CDCI Gros, and CDCI Demi Gros.
Private equity firm Amethis Finance and Moroccan retail conglomerate Retail Holding (owner of the Label’Vie chain and a Carrefour franchisee) have held a majority stake in CDCI since 2016, helping CDCI to modernise both its store network and its back-office operations.
This Retailer Profile covers CDCI’s
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Prosuma Research Report 2019
A detailed analysis of the development, ownership, management, operations, strategy, and future prospects of the largest player in Ivorian grocery retail.
CDCI Retailer Profile (Full report – Pdf)