Compagnie de Distribution de Côte d’Ivoire (CDCI) is the largest chain of grocery retailers in Côte d’Ivoire in terms of store numbers and ranks second in terms of sales, behind Prosuma. It has expanded steadily since it was acquired by Lebanon-born businessman Yasser Ezzedine, a veteran of the Ivorian retail scene, from Unilever in 2002. It currently operates 151 outlets under three banners – King Cash, CDCI Gros, and CDCI Demi Gros.

Private equity firm Amethis Finance and Moroccan retail conglomerate Retail Holding (owner of the Label’Vie chain and a Carrefour franchisee) have held a majority stake in CDCI since 2016, helping CDCI to modernise both its store network and its back-office operations.

This Retailer Profile covers CDCI’s

  • Historical development
  • Ownership
  • Management
  • Store distribution
  • Banners
  • Strategy
  • Future prospects

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This retailer profile provivdes an in-depth analysis of the development, operations, banners, sales, competitive positioning, and future prospects of one of the leading players in the burgeoning Ivorian grocery retail market

 

Chapter Page
1 OPERATIONS 5
Company history 5
Ownership 5
Management 7
Geographic coverage 8
2 BANNERS 10
King Cash 10
CDCI Gros and Demi Gros 15
3 STRATEGY 27
Growth 27
Pricing and Merchandising 28
SWOT analysis 31
6 OUTLOOK 33
7 FUTURE PROSPECTS 37
8 CONTACTS 40

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CDCI Retailer Profile (Full report – Pdf)

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Key info

  • Date: July /  2019
  • Countries covered: 
    • Industry: 
      • Format: Pdf
      • Type: Report
      • Pages: 41
      • KeyWords: Cote d'Ivoire / Retail / Supermarket / CDCI

      Research team

      damian.shore@sagaciresearch.com