An aggressive growth strategy has seen Botswana-based Choppies open more than 240 stores across sub-Saharan Africa (SSA), but the delayed publication of its FY2018 annual results has created significant uncertainty.

This Retailer Profile provides a detailed analysis of Choppies’ operations in the SSA grocery retail market, covering its

  • Historical development
  • Mangagement
  • Banners
  • Financial performance
  • Strategy
  • Key markets
  • Future prospects

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This Retailer Profile analyses Choppies' operations, strategy and future prospects across the eight sub-Saharan markets in which it operates. 

 

Section Title Page
1 OPERATIONS 6
Company history 6
Ownership 8
Corporate structure 10
Management 11
Geographic coverage 12
2 BANNERS 14
Choppies Superstore 15
Choppies Hyper 15
Checkers Valuestore 17
3 STRATEGY 17
Growth 18
Private label 18
Pricing 23
Merchandising 23
Market Positioning 25
Procurement 25
SWOT Analysis 26
4 KEY INTERNATIONAL MARKETS 29
Botswana 29
Zimbabwe 31
Zambia 34
Kenya 35
5 OUTLOOK 37
6 FUTURE PROSPECTS 39
7 CONTACTS 41

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Choppies Retailer Profile (Full report – Pdf)

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Key info

Research team