Foodservice in Africa 2020

This report analyses the state of the African foodservice market and assesses the players fighting for a share of it.

The African market for foodservice is expanding rapidly, driven by such factors as economic expansion, population growth, urbanisation, shrinking family size, changing lifestyles, and the Westernisation of consumer tastes.

The main impediments to growth are the fact that consumers generally lack mobility, somewhat limiting catchment areas, and the inadequacies of local supply chains, which can pose a major challenge to restaurant chains seeking to expand their presence, particularly in sub-Saharan Africa.

There are three broad tiers of players in this market: International companies, regional chains that are based in Africa and have substantial operations outside of their home market, and national players that are a strong presence in their domestic market but lack significant international operations.