This Market Report provides a comprehensive analysis of the African foodservice market – examining its driving factors; highlighting key international, regional, and national players; assessing markets segments and channels; and outlining emerging trends, such as online delivery services, and likely future developments. It also leverages a Sagaci Research survey conducted in Nigeria earlier this year to assess consumer tastes and preferences in that market with regard to foodservice.
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The African market for foodservice is expanding rapidly, driven by such factors as economic expansion, population growth, urbanisation, shrinking family size, changing lifestyles, and the Westernisation of consumer tastes.
The main impediments to growth are the fact that consumers generally lack mobility, somewhat limiting catchment areas, and the inadequacies of local supply chains, which can pose a major challenge to restaurant chains seeking to expand their presence, particularly in sub-Saharan Africa.
There are three broad tiers of players in this market: International companies, regional chains that are based in Africa and have substantial operations outside of their home market, and national players that are a strong presence in their domestic market but lack significant international operations.
Chapter | Page | |
1 | MARKET DYNAMICS | 7 |
Demand drivers | 7 | |
Impediments to growth | 13 | |
2 | INTERNATIONAL PLAYERS | 15 |
KFC | 16 | |
Pizza Hut | 19 | |
Burger King | 21 | |
McDonald’s | 25 | |
Subway | 27 | |
Domino’s | 28 | |
Starbucks | 30 | |
Brioche Dorée | 31 | |
Paul | 32 | |
3 | REGIONAL PLAYERS | 35 |
Famous Brands | 35 | |
Java House | 38 | |
Nando’s | 41 | |
Ocean Basket | 42 | |
Chicken Republic | 44 | |
4 | NATIONAL PLAYERS | 46 |
Big Square | 46 | |
SoFresh Neighbourhood Market | 47 | |
Tacos de Lyon | 48 | |
Brioche | 51 | |
Tantalizers | 52 | |
Mama Rocks Gourmet Burgers | 55 | |
5 | CATEGORIES | 59 |
Burger | 59 | |
Chicken | 60 | |
Pizza | 61 | |
Sandwich | 62 | |
Grill | 62 | |
All-Day | 64 | |
Coffee Shop | 64 | |
Dessert | 65 | |
6 | CHANNELS | 67 |
Food courts | 67 | |
Garage Forecourts | 68 | |
Online delivery services | 69 | |
Supermarket delis | 71 | |
7 | CASE STUDY: NIGERIA | 73 |
8 | OUTLOOK | 78 |
9 | FUTURE PROSPECTS | 83 |
10 | APPENDIX | 88 |
International chains | 88 | |
Regional chains | 88 | |
National chains in selected markets | 89 | |
11 | CONTACTS | 97 |
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Foodservice in Africa (Full report – Pdf)
900€
Key info
- Date: December / 2019
- Countries covered:
- Industry:
- Format: Pdf
- Type: Report
- Pages: 98
- KeyWords: Africa / Foodservice / Restaurants / Fast Food / Quick Service Restaurants
Research team
damian.shore@sagaciresearch.com