How do Kenyans shop? Nairobi purchasing habits

This report provides an overview of the shopping patterns and consumption habits in Nairobi, based on data collected from consumer interviews

The report is built around 5 themes:

– Food and beverages: penetration

– Food and beverages: buyer profile

– Food and beverages: shopping locations

– Grocery shopping preferences

– Household and personal care

Description

Introduction
This report provides an overview of the shopping patterns and consumption habits in Nairobi, based on data collected from consumer interviews
The report is built around 5 themes:
- Food and beverages: penetration
- Food and beverages: buyer profile
- Food and beverages: shopping locations
- Grocery shopping preferences
- Household and personal care

Methodology
This report is based on 991 in-home face-to-face interviews conducted in Nairobi
Fieldwork dates: from November 24th to December 9th 2017
Coverage: all urban and peri-urban areas in Nairobi
Sampling: Random selection of Primary Sampling Units (PSUs) by means of probability proportional to size (based on population of each administrative units within the city). Random selection of household within each PSU, and random selection of interviewee within the household (among those above 18 years old)

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