A SagaPoll survey of more than 800 urban and rural consumers conducted online during mid-May found that the Covid-19 pandemic has had a profound impact on their shopping and consumption patterns.
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This Market Report provides a comprehensive analysis of the competitive landscape of Kenyan grocery retail, examing the size, positioning, and strategies of its main players. It leverages a consumer survey conducted by Sagaci Research in Kenya during June 2019 to assess such factors as shopping habits and brand recognition.
This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.
Infographic: How has Covid-19 impacted Kenyan consumers? (Full report – Pdf)
- Date: May / 2020
- Countries covered:
- Format: Pdf
- Type: Report
- Pages: 1
- KeyWords: Kenya / Consumer / Survey / Covid19