A SagaPoll survey conducted online during May found that gin and tonic ties with the home-grown dawa (a local twist on the caipirinha) as the favourite cocktail of Kenyans, with men favouring the former and women the latter.
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This Market Report provides a comprehensive analysis of the competitive landscape of Kenyan grocery retail, examing the size, positioning, and strategies of its main players. It leverages a consumer survey conducted by Sagaci Research in Kenya during June 2019 to assess such factors as shopping habits and brand recognition.
This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.
Infographic: What is the favourite cocktail of Kenyans? (Full report – Pdf)
- Date: June / 2020
- Countries covered:
- Format: Pdf
- Type: Report
- Pages: 1
- KeyWords: Kenya / Consumer / Survey / alcoholicdrinks