This quarterly report is based on real-world data on trade density* in Kenya that is supplied to Sagaci Research by participating retailers on a monthly basis. As of Q2 2018, this dataset covered 215 stores.

Absolute trade density is provided per store, per mall and for the following categories:

  • Beauty and personal care
  • Food and beverage (fast food, casual dining, cafés and restaurants)
  • Fashion (clothing and footwear)
  • Grocery retail
  • Specialised retail (accessories, health shops and pharmacies, household appliances and furniture)

*Trade density is defined as store sales divided by sales area (KES/m²)

Do you want to know more? Please contact our sales team

This quarterly report is based on real-world data on trade density in Kenya that is supplied to Sagaci Research by participating retailers on a monthly basis. As of Q2 2018, this dataset covered 215 stores.

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Retail Trade Density in Kenya: Q2 2018 (Full report – Pdf)

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Key info

  • Date: November /  2018
  • Countries covered: 
  • Industry: 
  • Format: Pdf
  • Type: Report
  • Pages: 20
  • KeyWords: Kenya / Shopping Malls / Retail

Research team

julien.gracier@sagaciresearch.com