When US retail behemoth Wal-Mart acquired a majority stake in South African retailer Massmart in 2011, many predicted it would steamroll its way across Africa. The reality has been more prosaic, with Massmart adopting a relatively cautious approach to rolling out its Game banner across sub-Saharan Africa (SSA). By the end of 2017, Massmart had 42 Game stores spread across 12 markets outside of its native South Africa.
This report provides a detailed analysis of Massmart’s operations in the SSA grocery retail market, covering its
- Historical development
- Management
- Banners
- Financial performance
- Strategy
- Key markets
- Future prospects
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| Section | Title | Page |
| 1 | OPERATIONS | 6 |
| Company history | 6 | |
| Ownership | 8 | |
| Management | 8 | |
| Financial Performance | 9 | |
| Business units | 13 | |
| Geographic coverage | 14 | |
| 2 | BANNERS | 15 |
| Game | 15 | |
| Other banners | 20 | |
| 3 | STRATEGY | 23 |
| Growth | 23 | |
| Private label | 25 | |
| Pricing | 27 | |
| Merchandising | 27 | |
| Procurement | 28 | |
| SWOT Analysis | 29 | |
| 4 | KEY INTERNATIONAL MARKETS | 34 |
| Nigeria | 34 | |
| Kenya | 35 | |
| 5 | OUTLOOK | 37 |
| 6 | FUTURE PROSPECTS | 40 |
| 7 | CONTACTS | 43 |
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Massmart Retailer Profile (Full report – Pdf)
700€
