
When US retail behemoth Wal-Mart acquired a majority stake in South African retailer Massmart in 2011, many predicted it would steamroll its way across Africa. The reality has been more prosaic, with Massmart adopting a relatively cautious approach to rolling out its Game banner across sub-Saharan Africa (SSA). By the end of 2017, Massmart had 42 Game stores spread across 12 markets outside of its native South Africa.
This report provides a detailed analysis of Massmart’s operations in the SSA grocery retail market, covering its
- Historical development
- Management
- Banners
- Financial performance
- Strategy
- Key markets
- Future prospects
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Section | Title | Page |
1 | OPERATIONS | 6 |
Company history | 6 | |
Ownership | 8 | |
Management | 8 | |
Financial Performance | 9 | |
Business units | 13 | |
Geographic coverage | 14 | |
2 | BANNERS | 15 |
Game | 15 | |
Other banners | 20 | |
3 | STRATEGY | 23 |
Growth | 23 | |
Private label | 25 | |
Pricing | 27 | |
Merchandising | 27 | |
Procurement | 28 | |
SWOT Analysis | 29 | |
4 | KEY INTERNATIONAL MARKETS | 34 |
Nigeria | 34 | |
Kenya | 35 | |
5 | OUTLOOK | 37 |
6 | FUTURE PROSPECTS | 40 |
7 | CONTACTS | 43 |
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Massmart Retailer Profile (Full report – Pdf)
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