When US retail behemoth Wal-Mart acquired a majority stake in South African retailer Massmart in 2011, many predicted it would steamroll its way across Africa. The reality has been more prosaic, with Massmart adopting a relatively cautious approach to rolling out its Game banner across sub-Saharan Africa (SSA). By the end of 2017, Massmart had 42 Game stores spread across 12 markets outside of its native South Africa.
This report provides a detailed analysis of Massmart’s operations in the SSA grocery retail market, covering its
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