When US retail behemoth Wal-Mart acquired a majority stake in South African retailer Massmart in 2011, many predicted it would steamroll its way across Africa. The reality has been more prosaic, with Massmart adopting a relatively cautious approach to rolling out its Game banner across sub-Saharan Africa (SSA). By the end of 2017, Massmart had 42 Game stores spread across 12 markets outside of its native South Africa.

This report provides a detailed analysis of Massmart’s operations in the SSA grocery retail market, covering its

  • Historical development
  • Management
  • Banners
  • Financial performance
  • Strategy
  • Key markets
  • Future prospects

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This report analyses the development, management, financial performance, operations, market strategies and key markets of Massmart across 12 SSA grocery retail markets.

 

Section Title Page
1 OPERATIONS 6
Company history 6
Ownership 8
Management 8
Financial Performance 9
Business units 13
Geographic coverage 14
2 BANNERS 15
Game 15
Other banners 20
3 STRATEGY 23
Growth 23
Private label 25
Pricing 27
Merchandising 27
Procurement 28
SWOT Analysis 29
4 KEY INTERNATIONAL MARKETS 34
Nigeria 34
Kenya 35
5 OUTLOOK 37
6 FUTURE PROSPECTS 40
7 CONTACTS 43

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