When US retail behemoth Wal-Mart acquired a majority stake in South African retailer Massmart in 2011, many predicted it would steamroll its way across Africa. The reality has been more prosaic, with Massmart adopting a relatively cautious approach to rolling out its Game banner across sub-Saharan Africa (SSA). By the end of 2017, Massmart had 42 Game stores spread across 12 markets outside of its native South Africa.
This report provides a detailed analysis of Massmart’s operations in the SSA grocery retail market, covering its
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Modern Grocery Retail Sales in Africa
This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.
Shoprite Retailer Profile
This report analyses Shoprite’s operations, strategy and future prospects across the 14 grocery retail markets in sub-Saharan Africa
Massmart Retailer Profile (Full report – Pdf)