Founded in the early 1990s, Naivas has expanded rapidly over the past decade, partly due to the decline of rivals Nakumatt and Uchumi. This has made it the second-largest player in Kenyan grocery retail, with almost 50 stores, behind Tuskys. Its stores tend to be located alongside major road arteries or in urban locations with high levels of foot traffic, and it primarily targets middle- and lower-middle-income consumers. However, a long-running legal row among members of its founding family has effectively blocked outside investment in the retailer.

This report provides a detailed analysis of Naivas’ operations in the Kenyan grocery retail market, covering its

  • Historical development
  • Management
  • Banners
  • Financial performance
  • Strategy
  • Future prospects

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This report analyses the development, management, financial performance, operations, market strategies and prospects of Naivas, the second-largest supermarket chain in Kenya.

 

Section Title Page
1 OPERATIONS 5
Company history 5
Ownership 6
Management 7
Geographic coverage 8
2 BANNERS 14
Naivas Supermarkets 14
24 hour supermarkets 19
Naivas Farm Fresh 22
3 STRATEGY 23
Sales 23
Growth 24
Pricing 25
Merchandising 27
Private label 31
Procurement 34
E-commerce 35
SWOT 36
4 OUTLOOK 39
5 FUTURE PROSPECTS 41
6 CONTACTS 43

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Naivas Retailer Profile (Full report – Pdf)

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Key info

  • Date: January /  2019
  • Countries covered: 
  • Industry: 
  • Format: Pdf
  • Type: Report
  • Pages: 44
  • KeyWords: Kenya / Retail / Africa / Naivas

Research team