Prosuma is the largest player in Ivorian grocery retail, with more than 130 outlets, but it faces growing competition with the entry of Carrefour franchisee CFAO into the market. Its stores operate under a broad range of banners, ranging from Bonprix and Cash Ivoire, targeting those on lower incomes, to Casino Mandarine, which targets more affluent consumers.
This Retailer Profile covers its
Do you want to know more? Please contact our sales team
Carrefour Research Report 2019
A detail appraisal of the operations, strategy and future prospects of the world's second-largest bricks-and-mortar retailer in African markets.
Choppies Research Report 2019
An in-depth analysis of Choppies' operations, strategy and future prospects across the eight sub-Saharan markets in which it operates.
Shoprite Research Report 2019
This report analyses Shoprite’s operations, strategy and future prospects across the 14 grocery retail markets in sub-Saharan Africa
Naivas Research Report 2019
This report analyses the development, management, financial performance, operations, market strategies and prospects of Naivas, the second-largest supermarket chain in Kenya.
Prosuma Retailer Profile (Full report – Pdf)