Prosuma is the largest player in Ivorian grocery retail, with more than 130 outlets, but it faces growing competition with the entry of Carrefour franchisee CFAO into the market. Its stores operate under a broad range of banners, ranging from Bonprix and Cash Ivoire, targeting those on lower incomes, to Casino Mandarine, which targets more affluent consumers.
This Retailer Profile covers its
- Historical development
- Ownership
- Management
- Store distribution
- Banners
- Strategy
- Future prospects
Do you want to know more? Please contact our sales team
| Chapter | Page | |
| 1 | OPERATIONS | 7 |
| Company history | 7 | |
| Ownership | 12 | |
| Management | 13 | |
| Geographic coverage | 14 | |
| 2 | BANNERS | 25 |
| Casino Mandarine | 26 | |
| Casino | 29 | |
| Sococé | 31 | |
| Bonprix | 37 | |
| Miniprix | 41 | |
| Cash Ivoire | 43 | |
| Cash Express | 49 | |
| Cash Center | 50 | |
| Jour de Marché | 53 | |
| Hayat | 59 | |
| L’Oenophile | 66 | |
| 3 | STRATEGY | 69 |
| Growth | 69 | |
| Private label | 69 | |
| Pricing | 71 | |
| Merchandising | 72 | |
| Procurement | 73 | |
| E-commerce | 74 | |
| SWOT analysis | 76 | |
| 5 | OUTLOOK | 79 |
| 6 | FUTURE PROSPECTS | 83 |
| 7 | CONTACTS | 85 |
You may also like…
A detailed analysis of the operations, strategy and future prospects of one of the largest players in East African retail as it prepares for an IPO.
This report analyses the development, management, financial performance, operations, market strategies and prospects of Naivas, the second-largest supermarket chain in Kenya.
An in-depth analysis of Choppies' operations, strategy and future prospects across the eight sub-Saharan markets in which it operates.
Carrefour Research Report 2019
A detail appraisal of the operations, strategy and future prospects of the world's second-largest bricks-and-mortar retailer in African markets.
BUY NOW
Prosuma Retailer Profile (Full report – Pdf)
700€
Key info
- Date: June / 2019
- Countries covered:
- Industry:
- Format: Pdf
- Type: Report
- Pages: 85
- KeyWords: Cote d'Ivoire / Retail / Supermarket / Prosuma
Research team
damian.shore@sagaciresearch.com