Prosuma is the largest player in Ivorian grocery retail, with more than 130 outlets, but it faces growing competition with the entry of Carrefour franchisee CFAO into the market. Its stores operate under a broad range of banners, ranging from Bonprix and Cash Ivoire, targeting those on lower incomes, to Casino Mandarine, which targets more affluent consumers.

This Retailer Profile covers its

  • Historical development
  • Ownership
  • Management
  • Store distribution
  • Banners
  • Strategy
  • Future prospects

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Description

This Retailer Profile analyses the operations, strategy, performance, and future prospects of Ivorian grocery retailer Prosuma

Table of contents

 

Chapter Page
1 OPERATIONS 7
Company history 7
Ownership 12
Management 13
Geographic coverage 14
2 BANNERS 25
Casino Mandarine 26
Casino 29
Sococé 31
Bonprix 37
Miniprix 41
Cash Ivoire 43
Cash Express 49
Cash Center 50
Jour de Marché 53
Hayat 59
L’Oenophile 66
3 STRATEGY 69
Growth 69
Private label 69
Pricing 71
Merchandising 72
Procurement 73
E-commerce 74
SWOT analysis 76
5 OUTLOOK 79
6 FUTURE PROSPECTS 83
7 CONTACTS 85

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Prosuma Retailer Profile (Full report – Pdf)

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Key info

  • Date: June /  2019
  • Countries covered: 
    • Industry: 
      • Format: Pdf
      • Type: Report
      • Pages: 85
      • KeyWords: Cote d'Ivoire / Retail / Supermarket / Prosuma

      Research team

      damian.shore@sagaciresearch.com