Prosuma is the largest player in Ivorian grocery retail, with more than 130 outlets, but it faces growing competition with the entry of Carrefour franchisee CFAO into the market. Its stores operate under a broad range of banners, ranging from Bonprix and Cash Ivoire, targeting those on lower incomes, to Casino Mandarine, which targets more affluent consumers.
This Retailer Profile covers its
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