Sagaci Research offers the most comprehensive database of the retail landscape, in the African continent. The data includes the number of outlets of both traditional and modern retailers from stores to traditional markets, kiosks and table-tops. Leveraging on its local field team, Sagaci Research is able to conduct reliable fieldwork and to extrapolate the total number of store figures for each major African city and country.

The database is accessible online and includes the following information:

  • Number of outlets
  • Selling Area size 

Each variable is available by:

  • Category: Grocery, Non-Grocery
  • Subcategory: liquor specialists, automotive & motorcycles, electronics, appliances, camera & photo, building materials,  clothing, apparel & footwear, beauty & personal care, furnishings & furniture (to see full list please click here)
  • Outlet Format: Specialist retailer stores, Mixed retailer stores, Kiosks, Stand-alone-table-tops, Traditional Market stalls

Database Sample

Sagaci Research offers the most comprehensive database of the retail landscape, in the African continent. The data includes the number of outlets of both traditional and modern retailers from stores to traditional markets, kiosks and table-tops. Leveraging on its local field team, Sagaci Research is able to conduct reliable fieldwork and to extrapolate the total number of store figures for each major African city and country. The database is accessible online and includes the following information: Number of outlets Selling Area size Each variable is available by: Category: Grocery, Non-Grocery Subcategory: liquor specialists, automotive & motorcycles, electronics, appliances, camera & photo, building materials, clothing, apparel & footwear, beauty & personal care, furnishings & furniture (to see full list please click here) Outlet Format: Specialist retailer stores, Mixed retailer stores, Kiosks, Stand-alone-table-tops, Traditional Market stalls
Number of Outlets and Selling Space Size for each of the below: Category 1 – Grocery a) Modern and Traditional Retailers: total and outlet numbers for each sector 1. Specialist retailer store sub-categories:
  • Convenience & Forecourt stores
  • Discount stores/ not self-service
  • Liquor specialists
  • Mini-marts
  • Single Type of Food specialists
  • Supermarkets
  • Tobacco specialists
2. Mixed retailer sub-categories:
  • Department stores
  • Variety Stores, Mass merchandisers & Warehouse clubs
  • Depot/Store-houses, Wholesalers, Cash & Carry
b) Informal Trade
1. Kiosks
  • Packaged food
  • Unpackaged Food & Drink
  • Alcoholic Drinks
2. Stand-alone Table-tops
  • Packaged food
  • Unpackaged Food & Drink
  • Alcoholic Drink
3. Traditional Market Stalls
  • Fruits & Vegetables only
  • Packaged Goods only
  • Beer, Wine & Spirits only
Category 2 – Non-Grocery a) Modern and Traditional Retailers: total and outlet number for each sector 1. Specialist retailer store sub-categories:
  • Automotive – Spare parts
  • Automotive & Motorcycles
  • Beauty & Personal care
  • Booksellers, Stationers, News-agents & Audio-Visual stores
  • Building Materials
  • Chemists, Pharmacies, Para-pharmacies & Drugstores
  • Clothing, Apparel and Footwear
  • Department stores
  • Depot/Store-houses, Wholesalers, Cash & Carry
  • DIY, Home improvement & Garden centres
  • Electronics, Appliances, Camera & Photo,
  • Furniture and Furnishings
  • Gas stations
  • Jewellery & Watch
  • Opticians & Eye-wear
  • Sports Goods
  • Telecommunication
  • Toys & Games
  • Variety Stores, Mass merchandisers & Warehouse clubs
  • Other Non-grocery stores
2. Mixed retailer sub-categories:
  • Department stores
  • Variety Stores, Mass merchandisers & Warehouse clubs
  • Depot/Store-houses, Wholesalers, Cash & Carry
b) Informal Trade
1. Kiosks
  • Mobile phone-cards
  • Newspapers
  • Other Non-Food Products
2. Stand-alone Table-tops
  • Mobile phone-cards
  • Newspapers
  • Other Non-Food Products
3. Traditional Market Stalls
  • Clothing & Shoes only
  • Electronic Goods
  • Mixed Goods
  • Spare Parts
  • Building Materials
  • Find our Retail Landscape in Kenya Brochure here.

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(Full report – Excel)

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Key info

  • Date: February /  2015
  • Countries covered: 
  • Industry: 
  • Format: Excel
  • Type: Database
  • Pages: 
  • KeyWords: product / Kenya / Distributors / Retail / Traditional Trade / Modern Trade / Retail landscape

Research team