Will Tuskys survive, or is it likely to become just another tombstone in the graveyard of Kenyan retail, alongside the likes of Nakumatt, Choppies, and Shoprite?
This Retailer Research Report provides a detailed analysis of Tuskys’ development, ownership, management, operations, store network, and growth strategies in order to provide a comprehensive overview of the retailer’s strategy and performance, the roots of its problems, and its future prospects.
The second-largest player in Kenyan grocery retail (behind Naivas), mounting debts have plunged family-owned Tuskys into crisis during 2020. Amid empty shelves and store closures, it is struggling to avoid the fate of Nakumatt – formerly the dominant player in the local market. An effort to revive its fortunes that was launched in August already appears to be stalling.
Attempts by Tuskys’ management to blame its problems on the economic shock of Covid-19 are transparently self-serving – it has merely served as a catalyst for underlying issues, most notably the lack of a clear boundary between ownership and management. Tuskys has been plagued by in-fighting among the heirs of its deceased founder, with allegations of fraud never far away.
These disputes also represent a major impediment to outside investment, which it now needed more than ever. The chain has also conspicuously failed to executive strategies with regard to franchising, partnerships, and store upgrades and has virtually ignored private label. As a result, it is falling behind such rivals as Naivas, Quickmart, and Carrefour in the highly competitive Nairobi market.
Modern Grocery Retail in Kenya 2020
This Market Report provides a comprehensive analysis of the competitive landscape of Kenyan grocery retail, examing the size, positioning, and strategies of its main players. It leverages a consumer survey conducted by Sagaci Research in Kenya during June 2019 to assess such factors as shopping habits and brand recognition.
Tuskys Retailer Research Report (Full report – Pdf)