QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021

In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020.

In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4 and Kukito, which opened 15 months ago, takes a surprising #5 spot. Interesting to note that with the exception of KFC, Cold Stone Creamery and Subway, most brands in the Top 10 are either local or regional chains.

Ranking of QSR/Casual Dining brands in Kenya, based on their satisfaction score in January 2021:

  1. KFC
  2. Java House
  3. Spur 
  4. Cold Stone Creamery
  5. Kukito
  6. Pizza Inn
  7. Planet Yogurt
  8. Subway
  9. Big Square
  10. Chicken Inn 

 

 

Methodology

SagaBrand, the continuous tracking tool for brands across the African continent. In Kenya, more than 500 brands are assessed on a daily basis via our online panel

Satisfaction score: For which brands below are you a SATISFIED customer? For which brands below are you a DISSATISFIED? Score is calculated by subtracting the DISSATISFIED percentage from the SATISFIED percentage for each brand.

Population: adults above 18 years old.

Period: January 2021.

N = 800

 

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Sagaci Research is an Africa-focused analytics firm. Beyond customised data feeds and market research surveys, Sagaci Research offers a range of syndicated data products that include SagaBrand (a brand health tracker), SagaCube (online category consumption metrics) and SagaTracker (retail audits).

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