QSR/Casual Dining Brands in Nigeria: Brands with the highest satisfaction score in February 2021

Did you think that QSR in Nigeria was mostly about eating chicken? Well, you might want to reconsider this as the brands with the highest satisfaction in our February 2021 ranking are in the ice cream, fish and pizza category!

In our February 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), Cold Stone Creamery is #1 ahead of Ocean Basket and Domino’s Pizza. Casper & Gambini’s is #4 and Dodo Pizza, which opened 16 months ago, takes a surprising #5 spot. Four chicken places are in the Top 10 ranking… and many more beyond the Top 10!

Ranking of QSR/Casual Dining brands in Nigeria, based on their satisfaction score in February 2021:

  1. Cold Stone Creamery
  2. Ocean Basket
  3. Domino’s Pizza
  4. Casper & Gambini’s
  5. Dodo Pizza
  6. Crunchies Fried Chicken
  7. KFC
  8. Chicken Republic
  9. Mega Chicken
  10. Mugg & Bean

 

Methodology

SagaBrand, the continuous tracking tool for brands across the African continent. In Nigeria, more than 500 brands are assessed on a daily basis via our online panel

Satisfaction score: For which brands below are you a SATISFIED customer? For which brands below are you a DISSATISFIED? Score is calculated by subtracting the DISSATISFIED percentage from the SATISFIED percentage for each brand.

Population: adults above 18 years old.

Period: February 2021.

N = 800

 

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Sagaci Research is an Africa-focused analytics firm. Beyond customised data feeds and market research surveys, Sagaci Research offers a range of syndicated data products that include SagaBrand (a brand health tracker), SagaCube (online category consumption metrics) and SagaTracker (retail audits).

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