SagaPoll is a user community and AndroidApp wholly owned by Sagaci Research.
Sagaci Research is an ethical user of personal data. Without the trust of everyone who answers our questions, we could not produce the research that helps our clients make better decisions. The security of your personal data is important to us, too.
What this policy covers
As an organisation that relies on the use of personal data, Sagaci Research is responsible for using your data in a responsible and safe way, and that starts with clearly telling you how we collect, use and protect your personal data. This privacy notice sets out:
Personal data we collect
|In this section we explain what personal data we may collect when you become a SagaPoll member, use our App and participate in surveys, as well as data that we may collect from other sources|
Data that we collect from you
When you interact with our App or take part in SagaPoll surveys, you provide us with the data that powers our business. While there are certain data that you must provide in order to use some of our services, such as account details when you join SagaPoll, you also control how much data you share with us. Whether you only want to complete certain surveys, or all of them – it’s your choice.
We will only retain your personal data for as long as we need to in order to fulfil the uses we describe in this policy (unless you ask us to delete your data, which is explained in the section about your rights).
Please note that refusing to provide certain information may impact your ability to join SagaPoll and take part in surveys, and that by asking us to delete your personal data you will no longer be able to participate in surveys.
|When you register with SagaPoll, we collect:||
|When you answer questions in surveys, we collect:||
|If you have been invited to participate in online or in-person qualitative research, we collect:||
|When you contact us or interact with our website or social media pages, we collect:||
|When you redeem points, we collect through a new survey:||
Sensitive personal data
Some of the data that you provide us may be considered to be ‘sensitive’ under applicable data protection laws, such as your racial or ethnic origin, religious beliefs or information concerning your health or sexual orientation. For example, during a survey we may ask whether you regard yourself as belonging to a particular race or religion. We use this information in the same way we use other information we collect, but the law may require that we have your consent to collect and use it.
How and why we use your personal data, and who we share it with
|In this section we explain how and why we use your personal data, the choices you have over how your data is used, and which other organisations we share it with.|
Uses of personal data for basic market research
We use the data that you share with us, or that we receive from the other sources mentioned above, to give you the best experience possible, and to provide useful research for our clients. The uses we describe below form the basic agreement we have with our panellists.
|We use personal data to…||For example…|
|Register, authenticate and administer your account||If you register with the SagaPoll panel, we will use your email address and password to create your account and authenticate your identity each time you log on, and your account details to help us answer your questions when you contact us|
|Select and invite you to participate in SagaPoll’s research activities||If we are looking to interview people in a certain region and demographic profile, we will use your demographic data to determine whether you qualify for a particular survey, and then use your name and email address to invite you to participate in that survey|
|Credit you with the rewards points that you earn from participating in research surveys||We will use your contact details to tell you if you have won a prize draw, and your bank account details to pay you if you convert your points into money|
|Produce aggregated and anonymous research for our clients||Once we’ve gathered your survey answers, we combine them with answers from other respondents and turn them into valuable insights for our clients, either in the form of statistical spreadsheets or aggregated reports.|
|Create articles and other content for our website||We use survey responses to write interesting articles that may be published on our website or included in news articles on third party websites. We will always ask you additional permission to do this.|
|Develop and improve our services||We use your survey responses to improve our research tools and methods, which helps us ensure that we are giving you and our clients the best possible experience|
|Respond to you when you exercise any of your rights relating to the data we hold about you||We will use your account information and internal identifiers to identify the data that is relevant to your request and respond to you|
|Detect and prevent fraudulent activity||We use your IP address to ensure your location matches the location of the panel that you joined, and we sometimes repeat questions during surveys to check for inattention or other indicators of poor quality responses|
In order to use your personal data in the ways described above, we may share it within Sagaci Research, with trusted third parties who provide services to us, and on rare occasions with clients (but only if you have agreed to that specifically, within the relevant survey). Here is some more information about the types of organisation and what we may share with them:
|Our clients||Our business is built on providing clients with anonymised research insights. On occasion, our clients may ask to combine your survey responses with their own data to obtain even greater insights.|
|Our data matching partners||
Our data matching partners create and sell consumer classifications that help companies understand the demographics, lifestyles, preferences and behaviours of consumers. This information is valuable to our clients, and if requested we will add this data to the insights we provide to them.
To do this we share certain personal data, such as your name, email address and postcode, so that our partners can match it against their own data and tell us which of their segments you belong to. As with our other service providers, we only share the personal data that our data matching partners need to match our data to theirs, and we have contractual safeguards in place to ensure that they do not disclose or use the data for any other purposes.
These circumstances are unusual, but we may share personal data with other organisations if:
If you don’t want us to make use of your personal data in any of the ways described above, sharing your data with SagaPoll and using our services is not for you – you should unsubscribe, or contact us and ask us to do that for you. We need to use your data in these basic ways to be able to give your opinions meaning in the world, and to conduct the research that allows us to exist as a business. Further, if national law requires that you have parental permission to participate in SagaPoll, you warrant that, by participating in SagaPoll, you have that permission.
Uses of personal data for advanced research and modelling
In addition to the uses we describe above, provided you choose to participate as a panellist in this way, we may also share your data with trusted partner organisations. Our partners use this data to create and improve their products and services, and to create audiences (by finding people in the population who have similar characteristics to you, via a process called look-a-like modelling) for advertisers to target with more relevant communications and propositions.
How we store and protect your personal data
|We know how important it is to protect your personal data while we have it. This section describes some of the measures we take to ensure that it is kept secure.|
We do everything we can to protect your personal data from loss or misuse, and from unauthorized access, disclosure, alteration and destruction. This section describes some of the measures we take to ensure that your personal data is secure:
Our website may from time to time contain links to and from other websites. If you follow a link to any of those websites, please note that those websites ought to have their own privacy policies and that we do not accept any responsibility or liability for those websites. Please check those privacy policies before you submit your information to those websites.
Emails and notifications
|This section explains the choices you have when it comes to emails and notifications we may send to you.|
If you register as a SagaPoll panellist, it is integral to your participation that we are able to send you emails and notifications inviting you to participate in research projects, which could be conducted online via survey, by downloading a mobile app, or in person. By its nature most of our research is time-sensitive, and without the ability to notify you that we would like your opinion you’ll be at a disadvantage to other panellists because you’ll miss out on opportunities to share your opinion and earn points.
If you would prefer not to receive these service messages, you will need to withdraw from the panel entirely.
Separately, we may want to send you emails and notifications when your opinions feature in the news, or to encourage you to refer your friends and family to join too.
Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you.
You can delete the pixel by deleting the email. If you do not wish to download the pixel to your computer or other device you can unsubscribe from our mailing list at any time on your Account page on our website.
|This section explains the rights that you have in relation to the personal data that we hold about you.|
Depending on the applicable data protection laws, you may have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data. These rights are explained below.
|Right||What does this mean?|
|The right to withdraw consent / unsubscribe||You can withdraw your consent to continued data processing at any time|
Exercising your rights
You can exercise any of these rights by using the contact details below. Once you have submitted your request we may contact you to request further information to authenticate your identity (because we want to make sure it is actually you requesting your data) or to help us to respond to your request. Except in rare cases, we will respond to you within 1 month (or, if shorter, the timeframe required by relevant national law) of receiving this information or, where no such information is required, after we have received full details of your request.
Lodging a complaint with a regulator
You have the right to lodge a complaint with a data protection regulator where your legal rights have been infringed, or where your data has or is being used in a way that you believe does not comply with data protection regulations. However, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.
How to contact us
If you have any questions, concerns or feedback of a more general nature, please contact us at firstname.lastname@example.org.
Effective: 11 January 2021