beauty
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty
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Africa’s first unicorn set to go public next year
Media reports suggest that internet retailer Jumia will be listed on the New York Stock Exchange early next year, with a reported valuation of around USD1 billion. Jumia has local websites in 14 African countries.
5th October 2018
Categories: SagaRetail News - Beauty
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Featured project: Cosmetics – researching the real and the virtual world
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017
Categories: Consumer - Ghana - Sagaci Insights - Beauty