This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and
21st May 2021
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Media reports suggest that internet retailer Jumia will be listed on the New York Stock Exchange early next year, with a reported valuation of around USD1 billion. Jumia has local websites in 14 African countries.
5th October 2018
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017