• Source: Nivea
    Scrubbing up well: How Nivea became the biggest beauty brand in Africa

    Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness

    Categories: Blog - Consumer - Sagaci Insights - Beauty