• Preferred beauty and personal care brands in South Africa

    This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and

    Categories: SagaBrand - Consumer - Beauty - South Africa

  • Professional advice, specialised stores, and social media at the heart of Kenya’s burgeoning cosmetics market

    Young urbanites from middle- and high-income households to the fore A Sagaci Research survey conducted during 2019 with 800 women across urban and rural locations found that 22% of Kenyan women had used makeup/colour cosmetics during the four weeks prior to survey. Levels of makeup use were found to be comparable to those of fragrances

    Categories: Blog - Retail - Uncategorised - Kenya

  • The essence of success

    Essenza, one of the biggest specialty retailers of fragrances, cosmetics, and skincare products in Nigeria, recently opened its 32nd outlet in Abuja’s Jabi Lake mall. Founded a decade ago, Essenza now has outlets in four out of Nigeria’s five AA-rated malls. It also has two outlets in Ghana, and in 2019, it launched an online

    Categories: SagaRetail News - Retail - Nigeria

  • Featured project: Cosmetics – researching the real and the virtual world

    Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics

    Categories: Consumer - Ghana - Sagaci Insights - Beauty

  • Pharma Retail in Nigeria

    This publication provides an in-depth overview of the pharma/beauty retail players in Nigeria: It provides key insights on the pharma/beauty retail market (including 2015 market estimates and update on legal changes) and detailed understanding of the market players. The report includes overview of the main market players and comprehensive profiles for the top three players

    Categories: Retail & Shopping Malls - Countries - Pharmaceuticals - Nigeria