• Featured project: Cosmetics – researching the real and the virtual world

    Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics

    Categories: Consumer - Ghana - Sagaci Insights - Beauty

  • Pharma Retail in Nigeria

    This publication provides an in-depth overview of the pharma/beauty retail players in Nigeria: It provides key insights on the pharma/beauty retail market (including 2015 market estimates and update on legal changes) and detailed understanding of the market players. The report includes overview of the main market players and comprehensive profiles for the top three players

    Categories: Retail & Shopping Malls - Countries - Pharmaceuticals - Nigeria