Ghana
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insigths - Kenya - Nigeria - Senegal - South Africa
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Sagaci Insights: Financial Services in Ghana, Kenya, Nigeria and South Africa
We recently published a series of reports covering the retail banking markets in Ghana, Kenya, Nigeria and South Africa, as well as a broader regional study covering all four countries. These provide data and insight on the penetration rates of financial products, the market for consumer credit and the competitive landscape. What is the penetration rate of financial
4th May 2018
Categories: Consumer - Ghana - Financial Services - Kenya - Nigeria - South Africa
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Featured project: Cosmetics – researching the real and the virtual world
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017
Categories: Consumer - Ghana - Sagaci Insigths - Beauty