Morocco

  • Jumia re-orients consumer proposition as it seeks path to profitability

    Having exited the Cameroonian, Tanzanian, and Rwandan markets over recent months and reoriented its marketing efforts towards lower-value items, internet retailer Jumia saw its gross merchandise value (GMV) decline at an annual rate of 3% during Q4 2019, from €311 million in Q4 2018 to €301 million. However, for 2019 as a whole, GMV rose

    Categories: SagaRetail News - Egypt - Ghana - Cote d'Ivoire - Kenya - Morocco - Nigeria - Senegal - South Africa

  • Mr Bricolage opens new store in Morocco, but SSA growth plans have stalled

    French DIY chain Mr Bricolage has opened its eighth Moroccan outlet in Dar Bouazza, a rapidly expanding suburb of Casablanca. With a sales area of just 1,200m2, it is much smaller than the typical Mr Bricolage outlet, with the company referring to it as a “convenience store” (magasin de proximité). “With this new opening, the

    Categories: SagaRetail News - Cote d'Ivoire - Morocco

  • Moroccan government threatens to show Turkish discounter the door

    With the Moroccan and Turkish governments missing a self-imposed deadline of January 30th to reach a new trade deal, Moroccan Minister of Trade Moulay Hafid Elalamy has threatened to shut down Turkish grocery retailer BİM’s local operations. Speaking in the Moroccan parliament, he claimed “Wherever they [BİM] open, 60 Moroccan shops are closed.” Haluk Dortluoğlu,

    Categories: Uncategorised

  • Sagaci Research relaunches the KFC Index

    En francais ci-dessous Kwa lugha ya Kiswahili hapa chini KFC Index identifies Central African CFA Franc as the most overvalued currency in Africa Sagaci Research, the leading independent pan-African market research and market intelligence firm, has released its “KFC Index” for January 2020. This twice yearly index utilises the prices of KFC chicken buckets in

    Categories: SagaRetail News - Lesotho - Egypt - Ghana - Angola - Cote d'Ivoire - Gabon - Kenya - Morocco - Mozambique - Nigeria - Senegal - Sudan - Tanzania - Tunisia - Uganda - Zambia - Zimbabwe - South Africa - Ivory Coast

  • Morocco Mall spreads its wings

    Groupe Askal has unveiled plans to bring its Morocco Mall brand to Rabat and Marrakesh. The original Morocco Mall opened its doors in Casablanca during 2011. It is the largest mall in Morocco (with a gross leasable area – GLA – of 70,000m²) and one of only five malls in Morocco (and 33 in Africa

    Categories: SagaRetail News - Morocco

  • Moroccan cosmetics and personal care retailer opens fourth outlet

    During mid-September, Moroccan retailer Yan&One opened its fourth outlet and its second in Casablanca. The store stocks around 170 brands, 70 of which are private label, developed by “the biggest European laboratories in Switzerland and in France,” according to the retailer. Yan&One is geared towards experiential consumption, as it includes a hair salon, a nail bar,

    Categories: SagaRetail News - Morocco

  • Retail Holding buys out partners in CDCI

    Private-equity fund Amethis and Ivorian-Lebanese entrepreneur Yasser Ezzedine have sold their stakes (25% and 40%, respectively) in CDCI (Compagnie de Distribution de Côte d’Ivoire) to Morocco-based Retail Holding, giving the latter full ownership of the Ivorian chain. CDCI is the second-largest player in Ivorian grocery retail, behind Prosuma. Financial terms were not disclosed. In 2014, Retail Holding,

    Categories: SagaRetail News - Retail - Supermarkets - Cote d'Ivoire

  • “French” Tacos – the fast food taking Morocco by storm

    French tacos have emerged as a trend in Moroccan fast food over recent years. “Tacos are ubiquitous in Rabat – the snack can be found in every quarter of the city,” website Moroccan World News recently reported. Rather than the meat (or seafood), tomatoes, and cilantro typically found in a Mexican taco, French tacos are filled

    Categories: Foodservice - SagaRetail News

  • Burger King edges into the black in Morocco

    After seven years of operations, Burger King’s franchisee in the Morrocan market has recorded a profit for the first time. According to local media reports, this amounted to “a few million dirhams” (one million dirhams equals just over USD100,000). Burger King had sales of MAD110 million (USD11.4 million) in Morocco during 2018, up 5.8% on

    Categories: Foodservice - SagaRetail News

  • Carrefour goes gourmet in Morocco

    Having successfully launched the concept in Casablanca, Carrefour franchisee Label’Vie brought the Carrefour Gourmet sub-banner to Rabat during September. Boasting such delicacies as lemon caviar, dwarf carrots, ground cherries and edible flowers, this store concept is squarely targeted at the upper end of the market.

    Categories: Foodservice - SagaRetail News - Morocco

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