After seven years of operations, Burger King’s franchisee in the Morrocan market has recorded a profit for the first time. According to local media reports, this amounted to “a few million dirhams” (one million dirhams equals just over USD100,000). Burger King had sales of MAD110 million (USD11.4 million) in Morocco during 2018, up 5.8% on
14th May 2019
Having successfully launched the concept in Casablanca, Carrefour franchisee Label’Vie brought the Carrefour Gourmet sub-banner to Rabat during September. Boasting such delicacies as lemon caviar, dwarf carrots, ground cherries and edible flowers, this store concept is squarely targeted at the upper end of the market.
5th October 2018
Reinforcing our commitment to delivering top quality research across Africa, we are happy to announce the opening of an office in Morocco. Our new Casablanca office will enhance our local capabilities and service offerings across the North of Africa. Janick Pettit has been appointed country manager. Janick is a research professional with more than 10 years
23rd December 2017