Senegal
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Show me the (mobile) money!
Smartphones now a key component of Senegalese financial services landscape A Sagaci Research survey conducted in Senegal during October 2019 found that just a quarter (25%) of respondents had a savings or current account, while less than 1% had an ATM/debit card. A significant gender gap was identified: 29% of male respondents had a bank
13th March 2020
Categories: Consumer - Telecom - Financial Services - Senegal
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Jumia re-orients consumer proposition as it seeks path to profitability
Having exited the Cameroonian, Tanzanian, and Rwandan markets over recent months and reoriented its marketing efforts towards lower-value items, internet retailer Jumia saw its gross merchandise value (GMV) decline at an annual rate of 3% during Q4 2019, from €311 million in Q4 2018 to €301 million. However, for 2019 as a whole, GMV rose
11th March 2020
Categories: SagaRetail News - Egypt - Ghana - Cote d'Ivoire - Kenya - Morocco - Nigeria - Senegal - South Africa
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Sagaci Research relaunches the KFC Index
En francais ci-dessous Kwa lugha ya Kiswahili hapa chini KFC Index identifies Central African CFA Franc as the most overvalued currency in Africa Sagaci Research, the leading independent pan-African market research and market intelligence firm, has released its “KFC Index” for January 2020. This twice yearly index utilises the prices of KFC chicken buckets in
31st January 2020
Categories: SagaRetail News - Lesotho - Egypt - Ghana - Angola - Cote d'Ivoire - Gabon - Kenya - Morocco - Mozambique - Nigeria - Senegal - Sudan - Tanzania - Tunisia - Uganda - Zambia - Zimbabwe - South Africa - Ivory Coast
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KFC arrives in Dakar and Khartoum, with Kigali next on the list
KFC opened outlets in Senegal and Sudan during late 2019, bringing to 22 the number of African countries in which it operates. This figure is set to rise to 23 in the near future, with plans to bring the brand to Rwanda recently unveiled on Instagram. KFC, a subsidiary of US-based Yum! Brands, is by
14th January 2020
Categories: SagaRetail News - Rwanda - Senegal - Sudan
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CFAO opens a third cash and carry in Senegal
CFAO recently opened its third Supeco outlet in the Dakar suburb of Golf Sud. The banner debuted in the local market in April this year and a second store was added in September – both of which are also located in the Senegalese capital. Previously, CFAO had operated a single Carrefour Market in Senegal. It
6th November 2019
Categories: SagaRetail News - Supermarkets - Carrefour - Retail & Shopping Malls - Cameroon - Cote d'Ivoire - Senegal
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Auchan’s African sales topped €100 million in 2018
French retailer Auchan saw its African sales rise by 153% during 2018, to €101 million. Africa was the only region in which it saw increased sales during the year. But despite doubling, the share of Auchan’s sales accounted for by African markets remains very small – 0.2%. Auchan currently operates 28 supermarkets and convenience stores
25th March 2019
Categories: SagaRetail News - Retail & Shopping Malls - Senegal - Tunisia
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CFAO pivots from hypermarkets to hybrid-markets in West Africa
Multinational conglomerate CFAO has brought the Carrefour brand to Senegal, opening a 1,800m² Carrefour Market in Dakar, what head of CFAO Retail Jean-Christophe Brindeau described as a “soft launch.” Brindeau also signalled a shift in CFAO’s West African strategy away from hypermarkets and towards a new hybrid banner. CFAO is planning to bring the Supeco
24th January 2019
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Cameroon - Cote d'Ivoire - DR Congo - Gabon - Nigeria - Senegal
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insights - Kenya - Nigeria - Senegal - South Africa