Senegal
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CFAO pivots from hypermarkets to hybrid-markets in West Africa
Multinational conglomerate CFAO has brought the Carrefour brand to Senegal, opening a 1,800m² Carrefour Market in Dakar, what head of CFAO Retail Jean-Christophe Brindeau described as a “soft launch.” Brindeau also signalled a shift in CFAO’s West African strategy away from hypermarkets and towards a new hybrid banner. CFAO is planning to bring the Supereco
24th January 2019
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Cameroon - Cote d'Ivoire - DR Congo - Gabon - Nigeria - Senegal
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insigths - Kenya - Nigeria - Senegal - South Africa