• Jumia crowds out smaller rivals in West African e-commerce

    Yaatoo and Afrimarket have both thrown in the towel, reinforcing Jumia’s dominance of this nascent market. Côte d’Ivoire-based retailer Groupe Prosuma pulled the plug on Yaatoo, its  e-commerce division. Doungnan Coulibaly, who led Yaatoo, told local media that Prosuma’s shareholders were not prepared to provide additional funding for the venture. Launched in 2016, Yaatoo has

    Categories: SagaRetail News - Retail - Cote d'Ivoire