Omnibus Studies / Consumption Database

African consumers frequently exhibit highly diverse consumption patterns, and recognising these is key to understanding African markets. Our products provide accurate, timely and actionable information that helps clients to achieve success in some of the world´s most dynamic frontier markets.


Sagaci Omnibus

Omnibus card

And if you still haven´t found what you´re looking for…

Join the Sagaci Omnibus survey, which runs across 13 African countries in periodic rotation.

The Omnibus is a fully customisable research solution – you add your own questions, and each survey utilises a sample of 1,500 people across urban and semi-rural locations.

Why use the Omnibus?

  • Set-up costs are shared with other clients, facilitating more competitive pricing vis-à-vis a standalone survey
  • Five-week turnaround from questionnaire sign-off to data delivery
  • Adherence to strict quality-control procedures

To learn more about Sagaci Omnibus, please download the brochure in Englishen français, or em português

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