Route-to-market analysis requires granular, rigorous and up-to-date information on market conditions, which can be particularly challenging in the African context. Sagaci Research´s SagaPoS provides solutions for both the FMCG and non-FMCG sectors.
Get to know your trade environment in detail
In which outlets can my products and my competitor’s be sold?
- Location and contact details
- Type of outlet
- Key outlet characteristics
- Key categories sold in the outlet
- Sales routes design
Get to know the performance of your brands and SKUs
How do my brands and SKUs perform versus competitors?
- Numeric and weighted distribution of own brands and competitor’s
- Level of deployment of pictures of success (price, share of shelves, visibility…)
- Trade and promotional activities
- Road-to-market