Traditional Trade Database

Route-to-market analysis requires granular, rigorous and up-to-date information on market conditions, which can be particularly challenging in the African context. Sagaci Research´s SagaPoS provides solutions for both the FMCG and non-FMCG sectors.


SagaTrade maps consumer goods distribution outlets (covering both the “on-trade” and “off-trade” channels) in key African cities. Its comprehensive database includes the name, location, type, categories stocked, facilities and contact details of all retail outlets, as well as photos.

SagaTrade is updated continuously and can be accessed via a dedicated online platform.

For more information on how SagaTrade can help to deepen your understanding of key urban markets in Africa, click here or contact to

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