Retail / Modern Trade Database

Mastering the African retail landscape requires a constant flow of accurate data. At Sagaci Research, we provide databases and a range of syndicated reports to help our clients better understand retail markets in Africa.


SagaRetail Subscriptions

With an annual subscription to SagaRetail, you gain access to the data and analysis you need to gain a cutting edge in African retail markets. Our subscription service has three tiers:

Retailers database      
Retailers profiles      
Organised retail market report    
Shopping mall database    
Shopping behaviours monitor  
Retail trade density benchmark  
Retail newsletter      
Annual pricing Free 8.500 € 11.900 € 22.100 €
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Retailers database

This provides information on modern retail outlets across Africa in the following segments:

  • Grocery
  • Foodservice
  • Apparel
  • Beauty and personal care
For each outlet, the following information is provided:

  • Banner/chain name
  • Store name
  • Location
  • Type of location (mall, free-standing etc.)
  • Sales area (in m²)

All of this data can be accessed via Sagaci Research’s online platform

Retailers profiles

Tracking the big beasts of African retail

Every year, we publish profiles of some of the most important grocery retail chains in Africa. These reports analyse their management, financial performance, operations, market strategies and key markets across the continent.

The retailers being covered during the current cycle are

These reports provide a comprehensive overview of the development, operations, strategies, strengths, weaknesses and future prospects of the biggest players in African grocery retail.

Modern grocery retail market report

This report and dataset focus on the share of grocery retail sales accounted for by modern formats, such as supermarkets and hypermarkets. Unlike many estimates of this market, this study is based on fieldwork, and it punctures the myths that litter a lot of African retail coverage

Defining a “modern” store as one with a sales area of more than 1,000m² or as part of a chain with at least three outlets, these data show that there are now close to 12,000 of these outlets on the continent. These outlets currently have an annual turnover of more than USD60 billion. Modern retail now accounts for at least 10% of grocery retail sales in 12 African countries and 20% in seven.

The Modern Grocery Retail in Africa report divides these markets into six groups (mature, maturing, emerging, frontier, immature and traditional markets) and analyses recent developments in each of these in order to assess how they are likely to evolve.

Shopping mall database and report

The sixth edition of Sagaci Research’s report Shopping Malls in Africa provides a detailed analysis of mall development in sub-Saharan Africa (SSA). It breaks down all 581 open malls in Africa (excluding South Africa) into six grades (AAA, AA, A, B, C, D) on the basis of such criteria as GLA and tenant mix.

It covers such topics as

  • Number of malls by country and region
  • GLA (gross leasable area) per country and region
  • GLA per 1,000 households and GLA per 1,000 upper- and middle-class households
  • Details of all new malls opened during the 12 months to June 2018
  • Forecast mall numbers and GLA based on planned projects and malls under construction
  • The socio-economic and political factors impacting mall growth

Purchasers of this report are also provided with 12 months of access to Sagaci Retail’s African Shopping Mall Database, which provides information on all open malls, in addition to malls under construction and planned malls.

Shopping behaviours monitor

Published every six months, this report includes data on penetration levels, purchase frequencies, and shopping channels across 13 countries for the following categories:

  • Fresh food
  • Packaged food
  • Apparel
  • Beauty and personal care
  • Household appliances
  • Consumer electronics

Each country analysis is based on 1,500 in-home, face-to-face interviews (1,000 urban and peri-urban and 500 rural) that are representative of the adult population and conducted by experienced interviewers.

Countries covered: Côte d’Ivoire, Cameroon, DR Congo, Tanzania, Nigeria, Kenya, Angola, Mozambique, South Africa, Ghana, Egypt, Ethiopia and Senegal.

Kenyan retail trade density benchmark

This tool, which was launched in 2017 and published quarterly, is based on real-world data supplied to Sagaci Research by our retail partners.

It includes

  • Comparative trading density (sales per m²) by retail category
  • Comparative trading density by district and by mall or street location
  • Monthly retail sales evolution – total and by retail category
  • Typical ramp-up curves for malls and line stores

Sagaci retail news

Our monthly newsletter provide up-to-date analysis of the latest developments in retail from Cairo to Cape Town.

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