Zambian agribusiness beefs up its retail presence

Zambeef Products is rapidly expanding its supermarket footprint in its native Zambia under the Macro banner, bringing modern retail to provincial towns like Wusakile in Copperbelt Province and opening a smaller store in Lusaka.

During September 2018, Zambeef opened its first City Market Macro outlet in the capital. According to the company, this concept “is targeted at providing convenience … to consumers across residential and commercial areas.” Felix Lupindula, head of corporate affairs at Zambeef, commented “We are very much on course with the rest of our roll-out programme over the next few years. We have purchased sites in many strategic locations all over Zambia. Most are new build.”

Zambeef is a vertically integrated agribusiness concern with more than 7,000 employees and interests across agriculture (arable and pastoral), stockfeed, food processing and logistics, as well as retail. It currently operates 27 supermarkets under the Macro banner, with 21 of these opened over the past three years. Zambeef also operates butcheries in 59 Shoprite outlets in Ghana, Nigeria and Zambia as part of a concessionary agreement with the South African retailer.