Sagaci Insights: Putting a number on modern grocery retail sales

Modern formats, such as supermarkets and hypermarkets, will account for 7.5% of grocery retail sales across the whole of Africa in 2018, according to a new study published by Sagaci Research.

Defining a “modern” store as one with a sales area of more than 1,000m² or as part of a chain with at least three outlets, this study found that there are now close to 12,000 of these outlets on the continent and that they will have a turnover of more than USD60 billion this year.

Modern retail now accounts for at least 10% of grocery retail sales in 12 African countries and 20% in seven (five of which are located in Southern Africa). On the other hand, the market share of modern retail is no more 1% in 20 countries, with Nigeria (0.6%) having one of the lowest penetration rates.

South Africa is by far the largest modern grocery retail market on the continent, accounting for more than half of all sales, followed (in descending order) by Egypt, Morocco, Namibia and Kenya. While some sources have mentioned that modern channels account for up to 30% of the Kenyan grocery retail market, Sagaci Research asserts that the true figure is actually less than 10%.

If you want to learn more or purchase this data click here